Autumn Winter 2024 Fashion Colour Trends
As the seasons change, so do the colours that define our wardrobes. This Autumn/Winter 2024, the fashion world embraces a palette of potent and powerful colours, blending retro influences with innovative visions. The result? A collection of hues that capture both the vibrancy of the past and the freshness of the future.

The Top Ten Standout Colours for AW24

This season's top ten colours are all about combining wearability with desirability. They feature sophisticated mid-tones, nature-inspired hues, deep darks, and honest neutrals, all of which showcase a shift towards strong trans-seasonal appeal and an inherent elegance and ease.

Sunburn (Pantone 16-1429)

Anya Woven bag, tan

An elegant, burnished brown that adds warmth and sophistication to any ensemble.

Rain Forest (Pantone 19-5232)

Victoria envelope bag, green

A lush, saturated green born from nature, perfect for adding a touch of organic vibrancy.

Cherry Tomato (Pantone 17-1563)

Morgan bag, red ostrich

A luscious, prolific red that makes a bold statement, ideal for those who love to stand out.

Starlight Blue (Pantone 12-4609)

Julia bag, baby blue patent

An ethereal blue that is both lofty and airy, adding a soft and neutral touch to the palette.

Pureed Pumpkin (Pantone 17-1449)

Megan, hobo bag, rust

A hearty orange with a slightly intense unique flavour, perfect for making a warm, autumnal statement.

Misted Yellow (Pantone 14-0837)

Victoria bag, yellow patent

A lightly spiced, veiled yellow that adds a gentle glow to the seasonal palette.

Almond Milk (Pantone 12-4301)

Burnett bag, ivory croc

A natural, creamy white that brings a sense of purity and simplicity.

Eggplant (Pantone 19-2311)

Molly bag, burgundy croc

A tasteful brownish-purple that adds depth and sophistication.

Wave Ride (Pantone 17-4129)

Sabrina bag, blue ostrich

A bright and tropical ocean blue that stems from the desire for escape, perfect for adding a pop of colour.

Storm Front (Pantone 17-1503)

Clarice bag, grey

A steady mid-toned grey that grounds the palette with its neutral and versatile tone.

Versatility and Elegance

According to Pantone, the top ten colours for AW24 offer a versatile mix of saturated brights and rich nature-based tones, increasing the possibilities for fashion creativity. These colours are not only about making a statement but also about embracing a sense of elegance and ease that can transition seamlessly between seasons.

As we look ahead to the Autumn/Winter 2024 fashion season, these colours will dominate the runway and influence the trends. Whether you're looking to make a bold statement with Cherry Tomato or keep it classic with Almond Milk, there is a colour in this palette for everyone. Embrace the fusion of retro influences and new visions, and let your wardrobe reflect the powerful and potent colours of the season.

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