Privacy & Security

Privacy and Security

Our Privacy policy is in line with GDPR and the Data Protection Act 2018.This privacy policy sets out how SageBrown uses and protects any information that you give SageBrown when you use this website. SageBrown is committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, then you can be assured that it will only be used in accordance with this privacy statement. Sage Brown may change this policy from time to time by updating this page. You should check this page from time to time to ensure that you are happy with any changes.

About SageBrown

We are SageBrown Limited trading as SageBrown, a company registered in England and Wales. Our company registration number is 05373028 and our registered address is 17, Princes Arcade, Piccadilly, London, SW1Y 6DS United Kingdom. Our registered VAT number is 867387467.

What we collect

We collect and process the following types of personal information: Title, first name, last name, email address, phone number, postal address, date of birth, previously purchased items, items you are interested in, returned items, bespoke personalisation you’ve created, payment information such as credit card details, demographic information, device ID, IP address, future communication preferences and any other information that you consider necessary to provide to us.

For the exhaustive list of cookies we collect see the List of cookies we collect section.

We collect this data when

o You make a purchase in store
o You attend one of our events
o You fill in a sign-up form in one of our stores
o You make an online purchase
o You browse and use our website
o You fill in a sign-up form on our website
o You fill out a questionnaire or survey that we have created
o You view our online advertising
o You call us
o You use our mobile apps
The information that we collect from you online will be combined with information you may have given us in store to ensure that the data we hold about you is up-to-date.
All personal information you supply to us will be treated in accordance with the Data Protection Act (1998) and the General Data Protection Regulations (2018).

How and why do we use your data?

We use your personal data to do the following:
o To carry out our contractual obligations arising from contracts that we enter in to with you, for example to process and deliver an online purchase to you.
o To comply with our legal obligations arising from contracts that we enter in to with you. For example, keeping records of transactions for VAT reporting purposes.
o To respond to any enquiries you make.
o To help us identify you and accounts that you hold with us.
o To provide you with information about other products and services we offer that we think you might be interested in.
o To personalise our website, online advertising and email communications to you, to offer you a more relevant shopping experience.
o To measure and understand how our customers interact with us, through data analysis, data aggregation and customer profiling.
o To detect, prevent and identify fraud.

 What are your rights when it comes to personal data?

The right to access your data

You have the right to request copies of any personal information we hold about you.

Before we release the copies to you, we will need to get proof of identity from you so we can be sure we’re giving it to the right person.

The right to correct your data

If you have any changes to your personal data or you think anything we hold about you is incorrect, please let us know so that we can rectify it. You can also update your personal details by logging into My Account.

The right to erase your data

You have the right to ask us to delete all the personal information we hold about you. We will action this request as quickly as possible. Unless we’re required to keep your data for any legal obligations. For example, we must keep some personal information for up to 6 years to meet HMRC requirements. If you ask us to delete your data we will do so as quickly as we can and within 30 days of receiving your request.

If you request that we delete your data, we will keep the minimum amount of data required to make sure that you aren’t contacted by us again.

The right to restrict how we use your data

If you believe that the data we hold about you is inaccurate or we are not using it for the reasons described in this policy, you can request to restrict how we use your personal data.

The right to data portability

You can ask us to send you the personal information we hold about you or to transfer it to a third party.

We will provide the data we have in a structured, commonly used and machine-readable format (such as a CSV file) which we will either send directly to you or pass to another data controller at your request.

The right to object

You have the right to object to how we use your personal data. You can opt out of marketing communications at any time by contacting our Customer Services team at or by visiting the Personal Data section of My Account. There is also an unsubscribe link at the bottom of every email we send you.

To make your experience with us the best it can be, we try to personalise the content and offers we send to you by looking at your purchase and browsing history. If you don’t want us to use your personal data for any profiling then please contact us at

Data retention

We will never keep your data for any longer than we need to for the reasons listed in this Privacy Policy, unless we are legally required to do so. If you do not interact with us for a reasonable length of time, we may contact you to check that you still want to hear from us.

Contacting us about personal data

If you wish to exercise any of the rights listed above or have any questions about them, please email us at or write to us at:

17, Princes Arcade,

We will always do our best to get a satisfactory resolution to any query or concern you have about how we use your personal data. However, if you are unhappy with the way your request is handled by us you have the right to complain to the Information Commissioner’s Office.

 What is a Cookie?

A cookie is a piece of information that is stored on your computer's hard drive by your web browser, which tracks how you use websites. Like other websites, we use cookies, web beacons and other technologies (we will refer to these collectively as ‘cookies’ throughout this guide) to improve your on-site experience.
To enable us to monitor and improve our website, cookies gather certain aggregated information about you as you browse, including details of your operating system, browser version, domain name and IP address, the URL you visited us from, the URL you go to and the parts of the website you visit.

How we use cookies

We use cookies only to store information such as your User ID and your session identifiers and password, to enable us to identify whether you are registered on the website and to shortcut your access to the site and any products. We will only read cookies from the cookie file placed during your web browser’s interaction with the website

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

Why are cookies useful?

Cookies help us to provide you with the best possible online experience by doing the following:
o They help us to recognise you on our website, so we can recommend products we think you’ll like and show you the information we think you’ll be interested in seeing.
o They help us to analyse how visitors use our website, so that we can improve the online experience.
o We can remember your specified preferences, such as the currency that you prefer to shop in.
o They help us to keep track of items stored in your shopping basket.
o They can make your shopping experience safer.
o They enable us to remind you about products you have shown an interest in.

Cookies & Internet Advertising

By visiting the SageBrown website with your device set to accept cookies, you are consenting to the way we use our cookies, both on our website and via other means of keeping in touch with you, such as social media and through our newsletters.

List of cookies we collect

The table below lists the cookies we collect and what information they store.

COOKIE name COOKIE Description
CART The association with your shopping cart.
CATEGORY_INFO Stores the category info on the page, that allows to display pages more quickly.
COMPARE The items that you have in the Compare Products list.
CURRENCY Your preferred currency
CUSTOMER An encrypted version of your customer id with the store.
CUSTOMER_AUTH An indicator if you are currently logged into the store.
CUSTOMER_INFO An encrypted version of the customer group you belong to.
CUSTOMER_SEGMENT_IDS Stores the Customer Segment ID
EXTERNAL_NO_CACHE A flag, which indicates whether caching is disabled or not.
FRONTEND You sesssion ID on the server.
GUEST-VIEW Allows guests to edit their orders.
LAST_CATEGORY The last category you visited.
LAST_PRODUCT The most recent product you have viewed.
NEWMESSAGE Indicates whether a new message has been received.
NO_CACHE Indicates whether it is allowed to use cache.
PERSISTENT_SHOPPING_CART A link to information about your cart and viewing history if you have asked the site.
POLL The ID of any polls you have recently voted in.
POLLN Information on what polls you have voted on.
RECENTLYCOMPARED The items that you have recently compared.
STF Information on products you have emailed to friends.
STORE The store view or language you have selected.
USER_ALLOWED_SAVE_COOKIE Indicates whether a customer allowed to use cookies.
VIEWED_PRODUCT_IDS The products that you have recently viewed.
WISHLIST An encrypted list of products added to your Wishlist.
WISHLIST_CNT The number of items in your Wishlist.


External sites

We may link to external sites. Where we do so, we are not responsible for the content on these sites. External sites may link to us. We have no control over which sites link to us.


In order to offer you Klarna’s payment methods, we might in the checkout pass your personal data in the form of contact and order details to Klarna, in order for Klarna to assess whether you qualify for their payment methods and to tailor those payment methods for you. Your personal data transferred is processed in line with Klarna’s own privacy notice. For more information click here

Changes to this Privacy Policy

We may need to change this privacy policy from time to time, if our business changes and there are changes to the way we process data. If we make any important changes to the policy, we may also contact you to let you know.
The current version of this document (V1.01) was published on 17th January 2022.


Thank you for taking the time to read our privacy and security policy.

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