Corporate gifting is the act of sending an employee, prospect, or client a gift in an effort to create or strengthen the connection between the recipient and the company or brand.
Companies and marketers have long relied on the power of gifting to secure better relationships with potential and existing clients, to show appreciation for their business.
Not only are company gifts a fun way to celebrate or give thanks to the people who help your business thrive, but they are also great for your business strategy.
The underlying rationale for business gift-giving is the same whether you are attempting to thank long-standing clients, remind someone of your business, or acknowledge a great employee. Gifts are intended to strengthen corporate ties and personal connections between clients, customers, and workers.
What are the key points when corporate gift giving?
Plan ahead: sourcing a gift takes time and your recipient can tell if a gift isn't well-planned or thoughtful. A luxury leather corporate gift symbolises quality, durability, strength and flexibility, all the qualities that your brand represents.
Add personalisation or your company logo to remind the recipient of your brand
Consider the presentation of your gift in a box for example for that unboxing experience.
Are corporate gifts effective?
Corporate gifting to your employees helps to increase productivity and employees are more likely to stay with your company because they were recognized and rewarded for their work performance. It also helps foster pride amongst your employees and a sense of community, particularly if you send high-quality leather gifts.
Corporate gifting is equally important externally because it helps build brand recognition and encourages loyalty in your clientele. Business gifts can incentivize new clients to begin working with your company and help to open a dialogue and establish a business relationship.
For existing clients, gifting is a fantastic way to re-engage and strengthen established business relationships. Whether a sales prospect or current client, corporate gifting shows the recipient that their business is important to your company and that you want to establish or build a meaningful working relationship.
What gifts do companies usually give to their customers?
A good professional gift to show appreciation is thoughtful, practical, and something that adds value to the life of the recipient. These are our top 5 corporate leather gifts:
Examples of Corporate Gifting
Corporate gifting for employees shouldn’t be a last-minute scramble, but rather an integral part of your employee care and well-being plan. High-quality and personalised gifts can have a positive impact on an employee’s job satisfaction and motivation levels.
Corporate gifting is important for employees as it shows them that their contributions are valued and helps create an emotional connection between the employer and company.
A flat leather card holder is good for both men and women and can also be branded with your company’s logo. With low minimum quantities, fast lead times and competitive prices, SageBrown can offer an array of leather colours to choose from as well as organising branded packaging to present your gift in.
We specialise in offering our business gift customers a one-stop gift giving solution, making the act of sending the appropriate gift feel effortless. Expertly crafted from the finest leathers and materials you will find many diverse products to choose from suitable for ladies and gentlemen.
For Sales Prospects
Corporate gift-giving for sales prospects is a great way to raise brand awareness amongst potential clientele who may not be very familiar with your brand or company. A prospect may be choosing between multiple companies to do business with and the right gift received at the right time may be just what’s needed to motivate them.
Why corporate gifting is important for sales prospects: Corporate gifting to sales prospects shows that you value their potential business enough to send a thoughtful business gift and immediately creates a tangible connection point between the prospect and your company.
A leather document folder is a luxury corporate gift crafted with the same attention to detail you provide for your business. We have a dedicated team of experienced professionals who source the finest leathers and components from all over Europe to manufacture luxury leather products in their own atelier in Istanbul, Turkey. This structure gives SageBrown the flexibility to offer low minimum quantities, fast lead times and very competitive prices.
For Existing Clients
Gifting to existing clients, even small appreciation gifts, shows clients that their business is highly valued and increases the likelihood of clients’ continued business. Clients who feel an emotional or personal connection with a company or brand tend to invest more and can even become brand evangelists who extend referrals to their family and friends.
Why corporate gifting is important for existing clients: Corporate gifting to existing clients helps re-engage and strengthen business relationships resulting in increased brand loyalty and client longevity.
A leather business card case is something everyone will use and if it’s in your company’s corporate colours, then it also acts as a reminder. SageBrown personally work with their clients to help them find the perfect product. Each one can be elegantly branded with a company logo and we also offer a customised gift wrapping service, creating bespoke boxes and packaging in your own corporate colours that deliver your gift with class and distinction.
Each item is handcrafted to SageBrown's unique specifications and includes luxurious suede or leather linings adding to the quality of each style. SageBrown are currently supplying a number of UK and global retailers that include Scarlett Woods, Harvie and Hudson, Hilditch & Key, The Ritz Club, H. Moser & Cie, Goldman Sachs, HSBC, Deutsche Bank, Inexad in Prague, Al Yasra Group in Kuwait and Men's Lounge in Korea to name a few.
Your company’s logo can be embossed onto your corporate leather gift and it won’t break the bank! Our experienced corporate customer service team can offer advice on all aspects of your gift according to your budget. Everything from product choice to colour, embossing and packaging is discussed so that you have a product that you can be proud to gift.
Luxury bespoke leather goods by SageBrown offer customers a chance to design something unique to your specification in a vast choice of leathers and colours that’s affordable. With over 25 years of experience, we are experts in the needs of our discerning customers. We pride ourselves on our efficiency and ability to turn your designs into reality, and work closely with our workshops to accommodate your bespoke requirements satisfying even the hardest to please.
Our craftsmen are highly skilled in many areas and so please do contact us if we can be of assistance with that "special" something. Please don't hesitate to contact us directly to discuss your requirements, request samples or make an appointment at our store in St. James’s, London.
Find the perfect luxury leather corporate gift for men and women from our vast collection of leather goods that are guaranteed to make the right impression. Show your customers how much you appreciate them, by giving them a corporate gift from our sumptuous range of luxurious leather goods. They give clients and business associates a tangible lasting reminder of your services or appreciation and goes a long way towards improving customer relations, or employee morale.
We are committed to helping you find the perfect leather corporate gift and look forward to hearing from you.
Our collection can be viewed at: sagebrown.co.uk
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