2021 is in motion, it’s a brand-new year and we are all looking forward to getting back to normal. We all need something to look forward to at the moment and February has two important dates to add to our already (not) full social calendars!!!
A big date for us here at SageBrown and to our valued Chinese customers is Chinese New Year, starting 12th February. Although we are missing our international residents, students and tourists, we will still be celebrating with you and looking forward to your return to our highstreets. In the meantime, check out some of our best-selling red coloured products below, ideal gift ideas for Chinese New Year celebrations, bringing luck and good fortune for the year to come.

Overlapping with Chinese New Year is Valentine’s Day on February 14th and in the words of John Paul Young, “Love is in the air”! With local and global restrictions in place, Valentine’s Day may be a little less conventional this year and dinner dates and cinema trips may end up being takeaways and movie nights in, but there are no excuses not to send a gift to someone you love! We’ve included a few of our favourite gift ideas for Valentine’s Day in this blog, perfect for him and for her!

Chinese New Year


The Year of the Rat is coming to an end in what will be the first set of Chinese New Year celebrations to take place in a nationwide lockdown. The Chinese New Year of 2021 falls on February 12th (Friday), and the festival will last to February 26th, about 15 days in total. 2021 is a Year of the Ox according to Chinese zodiac. In preparation for the New Year, the Chinese will clean their homes and put up red decorations and lanterns. The celebrations will then officially kick off with a New Year’s Eve family dinner, with fish and dumplings being served to encourage prosperity. Shou Sui, which translates as “after the New Year's Eve dinner”, follows the traditional feast, where families stay awake throughout the night and gather for fireworks at midnight to banish evil. However, celebrations are likely to be virtual this year. 

Red is the key colour of Chinese New Year and it’s said to bring good luck. Whether you decide to wear red or add a red accessory to your outfit or home, start your year off by buying something red, after all we all need a little help from lady luck!

Gifts For Her

Our red croc Burnett Bag adds style and elegance to any wardrobe. This is available in lots of other colours and there's also a mini version too. SageBrown has lots of matching accessories that won't break the bank. The Tara purse above features a stunning equestrian gold brass metal clasp with plenty of space to store daily essentials. Discover our luxury edit of gifts for her under £50 - A perfect companion for any lady in your life is a vintage style lipstick case with internal mirror. How about a zip around pen case with matching leather glasses case? For the optimistic a luxury passport cover for when we can fly again or a simple heart key ring says it all.  At under £50 these make great additions to any ladies accessories.

Gifts For Him

Our SageBrown collection of gifts for men boasts an extensive range of luxury leather bags, wallets and accessories, all of which can be embossed with initials to make a unique leather gift. The image above features just a handful of gifts under £50 and includes accessories such as a mini double photo frame, flat card holderpencil case and keyring case to name a few. Also above features our bestselling wallet with a coin purse and a rectangular tidy tray with padded black suede interior to protect your valuables from scratches. SageBrown prides itself on offering a variety of colours and textures if red isn't your thing so why not peruse our men's gift section.

Lucky Signs for the Ox

Lucky numbers for people born in the Year of the Ox are one and four, and their lucky colours are white, green and yellow. Their lucky flowers are tulips and peach blossoms and their lucky directions are north and south. 

Below are SageBrown's brand new "lucky" colours for 2021 in ivory, emerald green and yellow but there's a total of twelve colours to choose from if these don't take your fancy. Click here to see this bag. Quintessentially British in style, this luxury leather mini shoulder bag is based on the traditional design of a music bag with the iconic bar over handle closure. We've bought it up to date by scaling down the size to carry in your hand or across your body, with any outfit day or night. Handmade from the finest calf hide in a crocodile skin texture, these gorgeous bags are lined in contrast red suede for that extra touch of luxury.


The Personality of the Ox

People born in the Year of the Ox are characterised as diligent and hard-working. They are honest, strong and dependable, with their ability to keep calm making them great leaders. While Oxen are kind, they find it difficult to understand persuasion and they never look to be the centre of attention, which results in their talent being hidden. Their hard-work and patience, however, helps them earn praise and successfully meet their goals.

Our OX-ford unisex briefcase could be the answer for these characteristics. It is ultra slim and ideally suited for business people who carry the latest slimline laptop, tablet or essential documents.

With this matching leather folder, there's plenty to choose from.

Valentine's Day

February also hosts Valentine's Day on the 14th and its fast approaching. With the lockdown restrictions looking like they won't be lifted any time soon, we will be forced to stay inside and celebrate.

All I can say is thank goodness for online shopping and SageBrown can still help you make this special day feel meaningful. So, if you have been struggling about thinking what to get the love of your life then we've come up with some ideas from a wide range of different price points. Whether you want to spend big or small, there should be plenty of things for you to choose from our vast collection to show your loved one how much you care.

Light up her face with the perfect present to keep and cherish! This gorgeous rectangular jewellery case or square tidy tray make excellent bedside accessories. Or why not gift this pretty leather heart travel case, ideal for carrying your favourite pieces of jewellery and makes a great dressing table statement.

For him, we have a vast selection of gifts to suit all tastes and budgets. From watch rollscard walletscollar bone holder or a wallet with RFID blocking lining all come in many colours and textures too. Still can't find what you're looking for?  Take a closer look at the rest of our Men's Collection in red here for timeless, elegant hand-crafted leather goods.


Remember our online shop is fully operational and we offer FREE UK delivery too. Please rest assured that we take all necessary security and hygiene measures in the preparation and shipping of your orders. If you have any concerns about shopping with us or if you have any enquires please email us on info@sagebrown.co.uk or call and leave a message on +44 020 72875757 or you may also contact us via our social networks. You can also go to our Covid 19 Update page for more information.

 In the meantime Stay Safe and we look forward to welcoming you back to our high street shops very soon.